What skills can I bring to your company?
Web design
I am skilled in creating high quality websites within short timescales. Experienced in both XHTML and CSS I aim to create accessible sites for all.
Email marketing
Creating email newsletters are a specialised science. I'm experienced in creating effective email campaigns, high on open rates and low on unsubscribes.
Content management
I have experience of working with content management systems (CMS) on many types of platform. These include your typical business website through to forums and blog.
E-Commerce
I consider online sales a specialty. My simple process of good navigation, efficient search and banners will help optimise conversions on any site.
Pay Per Click (PPC)
I am experienced in PPC on all major search engines including Google Adwords, Bing and Yahoo. I am also skilled in the necessary reporting and data analysis.
Affiliate marketing
Affiliate marketing is a new practice capable of producing high amounts of exposures. I have experience in affiliates from both the merchant and the publisher side.
Project managment
I'm skilled in project management with experience of coordinating outsourced companies. I work well to deadlines and strive to reach projects on budget.
Search Engine Optimisation
I design and develop search engine friendly websites. Alongside this I have experience of link building, keyword analysis and writing content for SEO.
Portfolio
Technologies used: CSS, HTML, Oscommerce, Photoshop, PHP Basics
TotalPDA website
TotalPDA are now on the second evolution of their website. The current website is built on the OsCommerce shopping platform and features many high end customisations including filters, banner management and various SEO enhancements
I designed the site in Photoshop and then supplied the relevant artwork for an outsourced agency to develop.
Visit the TotalPDA website
Technologies used: CSS, Dreamweaver, HTML, MYSQL, Photoshop, PHP Basics, Wordpress
Dyson Deals website
Dyson Deals was developed primarily to experiment with data feeds and SEO techniques. All though the site is still in its infancy sales have started grow at a healthy pace alongside a growth in traffic.
Dyson Deals is built on a template, which has been highly customised to suit the product and the objective. As with many of the other sites a mixture of PHP and Photoshop were involved to obtain the look and feel.
Visit the Dyson Deals website
Technologies used: CSS, HTML, Photoshop, PHP Basics, Wordpress
Torrance Parish Church
Torrance Parish Church required a website that builds on their core value of belief and community. The solution a Wordpress based CMS, which allow the publishers easy control over the social site.
I designed the website using Photoshop, which was then sliced up accordingly and translated in css based templates.
Visit Torrance Parish Church website
Technologies used: Dreamweaver, HTML, In-line CSS, Photoshop
Technologies used: Photoshop
TotalPDA business cards
As with many companies TotalPDA required professional looking business cards for all out bound sales staff.
I designed the business cards to be functional, yet build on the TotalPDA brand.
See TotalPDA business cards
Technologies used: Macromedia Freehand, Photoshop
Technologies used: CSS, Oscommerce, Photoshop
Vodafone microsite
TotalPDA works closely with many large corporate partners.
In this instance Vodafone required a microsite to sell TomTom satnav at a reduced rate to its staff.
Visit Vodafone staff offer website
Technologies used: CSS, Photoshop, PHP Basics, Wordpress
Panix Media
Panix Media was created to offer web design services to small Glasgow businesses during my spare time. As my responsibilities at TotalPDA increased my spare time decreased putting a stop to freelance web design.
I now pass all leads generated from this website to a friend who runs a Glasgow web studio.
Visit Panix Media website
Technologies used: CSS, Photoshop, PHP Basics, Wordpress
Deayton’s Camera Shop
Deayton’s camera shop is a small family run business based in Glasgow. Deaytons have seen an increase in enquiries and portrait booking since the site’s launch.
I designed and developed the small promotional website using Wordpress CMS, which allows the employees of Deaytons to change text, add images and update prices easily.
Visit Deayton’s website
Technologies used: CSS, MYSQL, Photoshop, PHP, Wordpress
Toy Hype
ToyHype is a toy news blog, which generates revenue through affiliate commissions and advertising sales. The website is used by partners for fast exposure to the online community and for email harvesting via competitions and incentives.
Visit Toy Hype website
Technologies used: CSS, MYSQL, Oscommerce, Photoshop, PHP
Cuddly Kingdom
Cuddly Kingdom is a family run soft toy and gift store based in Glasgow
I designed and built the website, but over time have moved into a consultancy roll offering direction and guidance
Visit Cuddly Kingdom website
Experience
Total PDA LTD
(April.2006 - Present)
Web/Graphic Designer
Overview: TotalPDA is a retailer of brand named PDAs and GPS with online, telesales and reseller divisions. My role involved the generation of sales through online and offline marketing for all of these departments and could take the form of anything from email campaigns to dedicated websites.
Regular day's duties at TotalPDA would involve:
- Design, transmission and analysis of both email campaigns.
- Content management of the online store
- Banner, layouts and landing page design.
- Management of affiliate tools i.e. Trade Doubler and Amazon
- Search engine optimisation (SEO) and link building.
- Pay per click (PPC) campaigns including Gogle Adwords, Bing and Yahoo
- Design for print including magazine advertisements.
- Micro site design and development were appropriate.
Qualifications
Paisley University
(Aug.2002 - June.2003)
BS Media Technology
Overview: Gained a broad understanding of the Multimedia field through the study and practice of Computer Animation, programming, internet theory, Professional and Ethical Computing issues, Web Site Development and Client Side Scripting. Emphasis was placed on programming for the Internet, through the use of HTML and JavaScript. While project work was being carried out, on both a group and individual basis.
Langside College
(Aug.2000 - June.2002)
HND Multimedia Computing
Overview: Strong emphasis was placed on learning the basics of multimedia including the use of HTML in web pages and the production of graphics for different mediums.
St Brendan's High School
(Aug.1991 - July.1997)
Higher grades: Craft & Design (C)
Standard grades: English (2),Mathematics (3), Biology (2), Business Technological Studies (2), Chemistry (3), Craft & Design (3), History (3)